SANCTUARY OM
HELPING A JUNGLE OASIS UNCOVER ITS TRUE NATURE.
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2023
SERVICES
RE-BRANDING
INSTAGRAM STYLING
WEB REDESIGN
INDUSTRY
HOSPITALITY + WELLNESS
LOCATION
TULUM, MEXICO
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ABOUT
OPENED IN 2021, SANCTUARY OM IS A WELLNESS RETREAT OFFERING LUXE ECO-CABINS + SPIRITUAL EXPERIENCES NESTLED IN THE JUNGLE OF TULUM.
CHALLENGE
IN A PERIOD OF TRANSITION, SANCTUARY OM WAS LOOKING FOR CLARITY AND CONSISTENCY. WITH A NEW STRATEGY FOCUSED ON A FRAMEWORK OF EXPERIENCE, I THOROUGHLY INVESTIGATED THE FOUNDER'S COMPETITORS, DESIRED GUESTS AND OFFERINGS.
DESIGN SOLUTION
DRAWING FROM THE RETREAT'S INNER AND SURROUNDING LANDSCAPE. I REIMAGINED THE AESTHETIC BY EXPANDING ON CORE ELEMENTS WHILE CREATING SIGNATURE DESIGNS TO CONVEY THE BRAND'S NEW NARRATIVE AND OFFER.
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DIGITAL DESIGN
MINIMAL + LUXE + APPROACHABLE VIBE FOR THE MODERN-DAY WELLNESS ENTHUSIAST AND NEWBIES LOOKING TO DISCONNECT FROM THE OUTSIDE AND RE-CONNECT WITHIN.
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